Industries · Contractors & home services
Websites for contractors and home-service pros.
Homeowners hiring a contractor, plumber, electrician, roofer, painter, or landscaper want proof before they call: that you work in their area, that you are licensed, and that your past work looks like what they want.
Most home-service businesses on the Westside run from a truck, not a storefront. That changes what the website has to do. It needs to say exactly which neighborhoods you cover, show finished work, and make asking for a quote easy, without listing a home address you would rather keep private.
Ballona Digital builds sites for general contractors, remodelers, and trades such as plumbing, electrical, HVAC, roofing, painting, landscaping, and handyman services working across Westchester, Mar Vista, Culver City, Playa del Rey, El Segundo, and nearby areas.
What a contractor website needs
- Your service area, spelled out. A plain list of the neighborhoods and cities you work in, on the homepage and in the footer. It helps homeowners know you will come to them, and it helps search engines connect you with local searches.
- Your license number, easy to find. California contractors are licensed by the Contractors State License Board (CSLB), and the CSLB requires licensed contractors to include their license number in advertising, which includes your website. I put it in the header or footer of every page and can link it to the CSLB's public license lookup.
- Project photos with context. Before-and-after or finished photos labeled with the type of job and the neighborhood (no client names or exact addresses unless the client agrees). A small, curated gallery beats a huge unsorted one.
- A quote request form that asks the right questions. Project type, rough budget range, timeline, and a short description, with an option to send photos by email. Fewer back-and-forth calls before the first visit.
- Services and how you work. What you do and do not take on, whether you pull permits, how estimates and payments work, and insurance or bonding details only as they actually apply to your business.
What your Google Business Profile needs
- Set up as a service-area business with your real service area, and the address hidden if you do not serve customers at a location.
- The most accurate primary category (General contractor, Plumber, Electrician, Roofing contractor, and so on).
- Photos of completed jobs added over time, not all at once.
- Services listed to match your website.
- Review replies that are short, professional, and specific to the job.
For a step-by-step version, see what to fix on your Google Business Profile before you pay for ads.
Sample design
See a sample contractor site.
Coastline Build Co. is a fictional remodeling contractor used to show the approach: a sample CSLB license number near the top of the homepage and in the footer, a project gallery labeled by neighborhood, a service-area list, and an estimate form that asks for project type and budget range. It is a sample design on a Business plan layout, not a client, and its license number is a placeholder.
All sample sites are demo designs for fictional businesses, made to show the style and range of the studio. They are not client projects. See all sample sites.
How to start
A free homepage mockup first.
Tell me about your business and I'll design your homepage in 3-5 days. If you don't like it, there are no strings attached and nothing to pay.
- Starter: a polished one-page custom site, mobile-first, with a contact form that emails you.
- Business: up to 5 custom pages, Google Business Profile setup, local SEO foundations, and booking, menu, or gallery integration.
- Google Business Profile cleanup or monthly management: categories, hours, photos, posts, and review replies. You stay the owner.
- Optional care plan: hours, menu, price, and content updates by email after launch.
Every project gets a fixed quote before work begins. Everything happens by email, with no required calls or meetings.
FAQ · Contractors & home services
Common questions.
Do I need to show my license number on my website?
If you are a CSLB-licensed contractor, the CSLB requires your license number in advertising, and a website counts. Showing it plainly also builds trust, since homeowners can look you up on the CSLB site.
I don't have a storefront. Can I still show up in local search?
Yes. Google Business Profile supports service-area businesses that travel to customers. You list the areas you serve and keep your address hidden, and your website lists the same areas.
Can I update project photos myself?
You can email new photos with a line about each job, and they get added. If you prefer to update the site yourself, we can talk about that before the build.
What should my quote form ask for?
Usually name, email, project type, budget range, timeline, and a short description. That is enough to decide whether to schedule a visit, without making the form feel like paperwork.
What does the free homepage mockup include?
A custom homepage design for your business (layout, messaging, and visual direction) in 3-5 days. If you don't like it, there are no strings attached and nothing to pay.
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